4. Who would be the audience for your media product?

The target audience for our film are mostly males aged between 12 and 30 years old, as our film is limited due to the age certification of our film. The film would mostly appeal to males as action/thriller films involve a lot of guns, car chases and explosions which appeal more to males than females because of these conventions. We aimed our film to be for young adults and used language appropriate to suit their age group, so people younger than that wouldn’t understand it. In our research into our age certification we found out that we can use bad language and violence but have a limit to it. We limited this because then we could widen our target audience.

 

Our film age certificate is 12A; this is most suitable for our film fits all the guidelines and criteria to be this age certificate.

 

 

 

A film similar to ours is ‘Snatch’ which has an age certificate of 18 therefore their film would appeal to an older audience than ours. The film has a lot stronger language than ours and has much more graphic violence and therefore also would appeal more to males due to these conventions.

 

 

 

We aimed our film at younger people rather than older because younger people go to cinemas more than older people and because our institution is independent the distribution of our films will mainly be in cinemas. That doesn’t mean older people can’t see it it’s just that it would appeal more to younger people as all the main actors in the film our young and younger people would be able to relate more to them.

Evaluation Q4